Glasses Direct is revolutionising the £20bn European optical industry by providing its customers with a superior direct-to-home service proposition.
It has consistently led the marketing in innovation, with the first home trial to allow customers to try glasses on at home for free, the first augmented reality enabled 3D virtual mirror, and an in-house laboratory which enables over 80% of glasses to be shipped within 3 days. Glasses Direct offers a wide range of both house brands and designer brands at great value, delivered directly to your door.
Driven by unrivalled selection, keen pricing and high quality content, Sunglasses Shop quickly grew after its foundation in 2003 to become the largest independent sunglasses retailer in Europe.
Then in 2011 it joined forces with Glasses Direct to form Europe’s leading eyewear group. In the four years since then it has experienced 100 per cent growth.
Today Sunglasses Shop is a truly international business, with 50 per cent of sales coming from beyond the UK.
With quality, design and fashion at the heart of absolutely everything it does, Eyewearbrands provides the very best in designer style by working with the leading and most coveted eyewear brands in the world; among them Celine, Dior, Dolce & Gabbana, Miu Miu, Oliver Peoples, Persol, Prada, Tom Ford and Saint Laurent. This means the company is always one step ahead with new collections and bestselling styles. The website also offers the best in lifestyle and sports brands; including Carrera, Ray-Ban, Oakley, and Prada Sport, Smith Optics.
Customers looking for additional inspiration can shop by face shape or lifestyle.
Set up in 2008, the website now attracts over 4 million unique visitors a year from around the world. It joined the MyOptique Group in summer 2015.