Glasses Direct is revolutionising the £20bn European optical industry by providing its customers with a superior direct-to-home service proposition.
It has consistently led the marketing in innovation, with the first home trial to allow customers to try glasses on at home for free, the first augmented reality enabled 3D virtual mirror, and an in-house laboratory which enables over 80% of glasses to be shipped within 3 days. Glasses Direct offers a wide range of both house brands and designer brands at great value, delivered directly to your door.
Since it was founded in Sweden in 2004 as a contact lens business, LensOn has grown into one of Europe’s leading full service online optical retailers. Customers are served through local websites and customer service from logistics centres in Stockholm and Swindon, UK. LensOn is the largest independent online optical retailer in the Nordics and also enjoys a strong presence in the UK, Germany and the Netherlands.
LensOn proves daily that low prices can be combined with fast delivery and first class service (shipping most orders same day). It joined the MyOptiqueGroup family in 2012.
Driven by unrivalled selection, keen pricing and high quality content, Sunglasses Shop quickly grew after its foundation in 2003 to become the largest independent sunglasses retailer in Europe.
Then in 2011 it joined forces with Glasses Direct to form Europe’s leading eyewear group. In the four years since then it has experienced 100 per cent growth.
Today Sunglasses Shop is a truly international business, with 50 per cent of sales coming from beyond the UK.
With quality, design and fashion at the heart of absolutely everything it does, Eyewearbrands provides the very best in designer style by working with the leading and most coveted eyewear brands in the world; among them Celine, Dior, Dolce & Gabbana, Miu Miu, Oliver Peoples, Persol, Prada, Tom Ford and Saint Laurent. This means the company is always one step ahead with new collections and bestselling styles. The website also offers the best in lifestyle and sports brands; including Carrera, Ray-Ban, Oakley, and Prada Sport, Smith Optics.
Customers looking for additional inspiration can shop by face shape or lifestyle.
Set up in 2008, the website now attracts over 4 million unique visitors a year from around the world. It joined the MyOptique Group in summer 2015.
Netzoptiker.de joined the MyOptique Group in 2015 as part of the Group’s European expansion strategy.
Netzoptiker was founded in Germany in 2008 and offers a full optical service including prescription eyewear – its biggest category – and contact lenses and sunglasses. Its reputation has been built on its high standards of service – it has the highest customer review rating in its sector: 98% of its 7,950 reviews give it a maximum five stars.
Lensbest sells direct via the website Lensbest.de, but also runs the wholesale operation Acumed and produces the popular brands Lenscare and Lennox Eyewear. The business is has a long history of innovation in the German optical market.
Established in Germany in 1995, it was the first German company to offer contact lenses by mail order, the first business to distribute contact lenses via pharmacies and retailers (including Aldi, Metro and Rossmann), the first to sell own brand contacts as a fully certified medical producer and the first online eyewear player to move to a fully responsive website design. Today it is Germany’s largest mail order contact lens supplier, and also boasts a substantial prescription eyewear and sunglasses business. Its wholesale business Acumed now also includes eyewear in its offer which consumers can find in Metro and Rossmann and many other leading chains.
It carries leading international brands for contact lenses, glasses and sunglasses; including Alcon, Bausch & Lomb, Johnson & Johnson, Ray-Ban, Persol, Michael Kors, Tommy Hilfiger and Superdry. However, 50 per cent of business is private label, delivering strong margins.
Lensbest joined the MyOptique Group in summer 2015.